Newsroom
January 26, 2023
In 2022, an unprecedented event took place in our country. SMARTVerum, a company that sets trends in the virtual art space, collaborated with Bank Pekao S.A. and Mastercard to conduct the world's first tokenization of an artwork in the universal banking environment.
A Project Like no other
Bank Pekao S.A. celebrated the 25th anniversary of its Private Banking in 2022, so the product prepared for such occasion had to be exceptional and unique, as well as the artist. This was the goal behind the creation of the UNIQUE project. The SMARTVerum team, consisting of outstanding experts rose to the challenge owing to its international experience, and perfectly combined art, blockchain technology, and big business in the UNIQUE project.
“Ściana pracowni” Rafał Bujnowski
Source: verum.art
Where Art Meets Banking
Renowned visual artist Rafał Bujnowski was invited to collaborate on the project. For the anniversary celebration of Bank Pekao S.A., promoted under the slogan „Kiedy sztuka kreuje biznes”, he created the painting „Ściana pracowni” and photographed all its elements. He selected 440 photographs that made up the whole painting, and each of them was tokenized by the SMARTVerum team, becoming a unique digital work. This resulted in 440 unique, non-fungible tokens (NFTs), which were featured on the front of 440 limited edition UNIQUE World Elite credit cards! Bank Pekao S.A. introduced these cards together with Mastercard for their chosen, most exceptional clients, and Rafał Bujnowski's artwork as NFTs were made available on the Polish, art-dedicated platform Mintiq.io, now Verum.ART.
UNIQUE World Elite credit cards for Bank Pekao.S.A. with Mastercard
Source: verum.art
Responding to Contemporary Challenges
How did the idea to create such a unique product come about? Representatives of Bank Pekao S.A. and Mastercard emphasized that combining art and blockchain technology with banking – in the form of a limited series of 440 credit cards – symbolically opens the Bank to a new digital era, based on top trends, fully digitalized, and meeting the needs of even the most demanding clients. Following what is innovative is the future for both business and art. For artist Rafał Bujnowski, participating in the UNIQUE project was not only an opportunity to develop his conceptual work „Studio Wall” but also a great chance to promote such painting and attempt to place it in a tangible, real world. By conducting the tokenization of an artwork for the banking sector, SMARTVerum created a process with great global potential, which is highly promising for both art and business as an inseparable space.
“Ściana pracowni” Rafał Bujnowski
Source: verum.art
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