How to sell a work of art?

Artist’s Zone

Identify your priorities

Before you start selling, think
what you want to achieve. Do you care more about the financial gain or promoting your art and becoming more popular? Create your strategy based on this.

Identify the target group

Understanding what kind of audience would be interested in your art and how you reach it will help you focus your marketing efforts. This could be the Verum.ART platform, an art gallery, auction house or other.

Create a portfolio

Carefully develop a portfolio that will contain information about you, your art, your style and artistic achievements.

Prepare your work

Ensure your art is professionally photographed from multiple perspectives. Also make sure that the work is properly secured and described. Provide all its details.

Create a profile on the platform

Create an account on Verum.ART. Fill in all essential information about yourself and your art. Present your work at a price that will be competitive in the marketplace, but also adequate to the value of your work.

Remain active

Update your portfolio on the platform, adding new works and deleting the ones that have already been sold.

Be accessible to customers

Always answer questions from potential customers and provide additional information about your works.

Spread the word
about your art

Make active use of social media,
art blogs, exhibitions, including local and other communication channels to reach potential customers and show them your work.

Negotiate skilfully

Be flexible in price negotiations
and terms of sale. Understanding your customer’s needs and expectations can help to achieve a mutually beneficial transaction.

Establish contacts
in the artistic community

Get active in the arts community. Participation in discussions on social media, forums, in exhibitions, conferences, festivals and other events increases your visibility and makes it possible to establish contact with other artists and potential customers.

Provide professional customer service

Always deliver your works on time so that the customer is satisfied with the purchase and can recommend you to others. This is how you gain a reputation of a reliable, trustworthy creator.

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